The Car Buying Experience: Low-Pressure

27 09 2012

This is a continuation. Click here for Part I and Part II.

Pt. III Low-Pressure Sales

Through the previous articles on our Sales Process, it’s been mentioned you’re in control.

Or belief is that your vehicle is the second largest purchase in your life, the first being a home.

How you pay is completely up to you, and therefore is ultimately a decision we cannot make for you.

When you work with our Sales Consultants, their job is to find the right vehicle for you – the more information you can give up front, the easier it is.

You might be hesitant – “How is it low pressure when they want to know what my credit looks like, or want to know how much I can afford when I come in?”

Simply put, when you find a vehicle you want, we want to make sure that it’s not only the perfect match, but also that you can afford it as well.

We want to respect your budget by working within it. Your purchase decision is extremely important, and we want to make sure you’re completely satisfied with your choice.

Ultimately, through any step of our process, you can decide if it’s the right vehicle, and “pull the trigger” on making a purchase.

Armed with this knowledge, we hope to see you in the showroom soon, and look forward to satisfying your needs.


The Modern Engine

25 09 2012

Whether an SUV’s powerful V8 or a sedan’s slim Inline 4, all engines are built for a specific purpose. Though each type of vehicle seems to have the same 4-stroke principle design engine, each model and year has a slightly different, performance-altering engine.

Thanks to modern technology and the most recent EPA emissions standards, there have been a few changes under the hood. Here are the four most notable points:

An Engine Control Module – your engine’s “brains.”

1. Computers have become the standard for engine control, which translates into better fuel control accuracy and higher power output.

2. Tolerances (the spaces between a piston and the cylinder wall) have been tightened, piston weights have changed, and the shape of the combustion chambers have been altered.

This, again, has helped produce higher power output, and always contributes to lowered emissions.

Different types of fuel injectors.

3. Direct fuel-injection systems are now favored over carburetors and other injection systems. With more precise control of fuel, your engine burns cleaner and more efficiently.

4.  Distributor-less ignition systems mean you have a more efficient system without the added hassle of an ignition distributor system.

Not only do these changes make modern vehicles more fuel-efficient and powerful, they also make your vehicle easier to service. By using computers to control the engine’s parts, error codes now point to specific errors instead of the entire system.

What this means to you is savings – saving money on regular maintenance and other required services.

The Car Buying Experience: Honest

20 09 2012

This is a continuation – click here for Part I.

Pt. II Honest

“The pictures online looked great, but when you got there it was not quite what you expected.”

This is fairly common with some dealerships – they ‘dress up’ their vehicles to look good, finding angles that hide any blemishes, and generally avoid addressing the issues.

We have pictures of our vehicles on our sites – as many pictures as we can get. Not only do we suggest you take a look at the vehicle, we encourage you to test it out and see if it’s the right one for you.

And, if you’re still concerned, we provide an Autocheck report for all of our vehicles, free of charge.

Similar to other services that show you the vehicle’s history, Autocheck provides a score for each vehicle, 1-100 with 100 being the best. You stay in control of your decision.

It will also provide a range of acceptable scores, based on the vehicle’s age in comparison to similar vehicles.

Service Certifications

18 09 2012

“Our technicians are ASE Certified!”

This is the most typical boast of any service repair shop.

ASE is short for Automotive Service Excellence, a nationally recognized certification for providing a common standard of service. It certainly sounds impressive, and it can be; a certified technician must have at least two years of relevant work experience and have passed a rigorous test to be retaken every five years after initial certification.

However, this certification is basic. 

Though it may be praised, the ASE is a very basic certification that only allows a technician to make few basic repairs without specialization in any brand.

Look for manufacturer-trained technicians.

Not only can the manufacturer-trained technician perform more jobs at a more effective level, they are also certified to work on all vehicles within his dealership’s respective brands. They’re also required to take both live and online courses, and complete extensive assessment tests.

Search for certifications from other agencies.

Body repair centers will almost always have ASE certifications, but they might also have certifications from other agencies like i-Car. Different brands prove the shop’s dedication to educated service.

Find out how many technicians are certified.

It doesn’t matter how much you know about the certification process if the mechanic servicing your car isn’t certified. Discover how many technicians are certified and how often these certifications are renewed.

The most important thing to remember when selecting your shop:

ASE only certifies for service standards, while manufacturer-training and the training of other agencies provide dynamic training, more strenuous exams, and force technicians to remain current in the constantly changing world of automotive repairs.

All of these tips can be performed with a few simple questions. Never be afraid to ask; it’s your money and way of life that you’re protecting.

The Car Buying Experience: Straightforward

13 09 2012

“Our process for purchasing a vehicle is simply a low-pressure, straightforward and honest approach.”

Sounds like another piece of marketing hype, right? What if it were true?

Guess what, it is!

Let’s take a look at what makes it low-pressure, straightforward, and honest.

 Pt. I Simply Straightforward

Think of the process it takes to purchase a home.

 You decide to move for one of dozens of reasons, and start searching around for which neighborhood you’d like to live in.

Though you might take a spin around this neighborhood, it takes the help of a qualified Realtor to find the home perfect for you.

You locate this home, and take a tour – the Realtor lets you know about the house’s unique features and the value they can bring, and you get to decide if it’s the right one.

From there, the Realtor guides you to either more houses to look at, or through the paperwork process so that you’ll become the new owner.

Just switch the words “home” and “house” for “vehicle,” and “Realtor” with “Sales Consultant.” In a nutshell, you have the exact same process on our lot – it’s your investment, therefore you’re in control.

To see how easy this is, visit us at, call us at (804) 320-9054, or just drop by at 9811 Midlothian Tpk, Richmond VA, 23235!